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Change of focus
HOME > PAST ISSUE > REPORTS [Premium content]June 2008
China’s leading out-of-home advertiser is diversifying into new media
Focus Media found itself the subject of unwanted attention on March 15, world consumer rights day, when CCTV aired a program on consumer protection that claimed the company’s wireless division, Focus Wireless, was responsible for more than 80% of China’s mobile phone spam.
But the news also underscored a shift by NASDAQ-listed Focus Media, which calls itself China’s largest digital media group, away from its traditional advertising businesses.
But the news also underscored a shift by NASDAQ-listed Focus Media, which calls itself China’s largest digital media group, away from its traditional advertising businesses.
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