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Marketing in China: The human touch
HOME > PAST ISSUE > QUESTION & ANSWER [Premium content]June 2008
Chairman and CEO of Leo Burnett Worldwide, Tom Bernardin, thinks understanding consumer behavior in China is key to success here
If Tom Bernardin, chairman and chief executive of advertising agency Leo Burnett Worldwide, had his way, he would have traded his nine-year stint in Europe for China. “I’ve said to my wife often that if we were at a different stage of our careers, I would want to live here,” he said. Bernardin still visits four times a year, however, and usually leaves feeling envious about people who spend more time here (“It’s just a thrilling market to be part of”). He spoke ...
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