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Smart sponsor: China Hongxing Sports
HOME > PAST ISSUE > COVER STORY [Premium content]July 2008
Singapore-listed mainland firm China Hongxing Sports can’t be faulted for boldnesswhen it comes to its athletic endorsements.
Unable to compete with Nike or Adidas in signing up star athletes ahead of this summer’s Olympics, China Hongxing decided to sponsor North Korea’s team. It provides Erke-brand footwear, apparel and accessories to the country’s gymnasts, ping-pong players and footballers, among other sports.
Chief executive Denis Wu says his ...
Unable to compete with Nike or Adidas in signing up star athletes ahead of this summer’s Olympics, China Hongxing decided to sponsor North Korea’s team. It provides Erke-brand footwear, apparel and accessories to the country’s gymnasts, ping-pong players and footballers, among other sports.
Chief executive Denis Wu says his ...
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