Event overview
How do you become the customer's first choice in China's increasingly fierce marketing battleground? The answer is branding – to create a brand with a unique personality that not only captures hearts and minds but also creates loyalty.
China Economic Review has invited advertising and marketing experts to talk about the innovations and challenges unique to the China market. This interactive and case study-oriented event will provide valuable know-how that will help you to create a China-focused strategy to take your brand to the next level of customer loyalty and brand recognition.
Program
| 08:00 - 09:00 | Registration |
| 09:00 - 09:05 | Opening remarks |
| 09:05 - 09:45 | Session I: Legend of QQ (topic to be confirmed) Mr. Seng Yee Lau, Executive Vice President, Online Marketing Services & Corporate Branding, Tencent |
| 09:45 - 10:30 | Session II: Measuring branding effectiveness and ROI Ms.Doris Ho, principal consultant, Sprout Brands |
| 10:30 - 10:55 | Tea break |
| 10:55 - 11:40 | Session III: The power of brand voice. Connecting to people through emotional brand communication Mr. Kel Hook, Managing Director, Wieden+Kennedy Shanghai |
| 11:40 - 12:30 | Session IV: Panel Discussion - Crisis management for brands in China Mr. Lau Seng Yee, Executive Vice President, Online Marketing Services & Corporate Branding, Tencent Ms.Doris Ho, principal consultant, Sprout Brands Mr. Kel Hook, Managing Director, Wieden+Kennedy Shanghai |
| 12:30 - 13:30 | Luncheon |
| 13:30 - 14:15 | Session V: Unleash Media Potential for Integrated Branding Mr. James Duan, General Manager, Ogilvy One China |
| 14:15 - 15:00 | Session VI: Safeguarding innovative branding initiatives in China Douglas Clark, Partner, Lovells |
| 15:00 - 15:25 | Tea break |
| 15:25 - 16:10 | Session VII: Internet Word of Mouth and Branding in China Mr. Sam Flemming, CEO, CIC Data |
| 16:10 - 16:55 | Session VIII: Panel Discussion - E-branding challenges in China Mr. James Duan, General Manager, Ogilvy One China Mr. Douglas Clark, Partner, Lovells Mr. Sam Flemming, CEO, CIC Data |
| 16:55 | Closing remarks |
Rates
| Early bird rate | RMB 1,800 (before July 18) |
| Standard rate | RMB 2,000 |
Click here to book now
or Contact Perry XIONG / Grace TAN
Tel: +86 (0) 21 5187 9633 ext 872 / 851
Fax: +86 (0) 21 5385 8953
Email: conference@sinomedia.net