[photopress:MBA_luxury_goods.jpg,full,alignright]This course is not about how to go out and buy luxury goods. Many people are born with that instinct and it remains alive throughout their life. The course, co-organized by Shanghai’s Fudan University and Italy’s SDA Bocconi School of Management offers 15 days of learning about fashion and prestige management. The price will be $10,500 which is not over the top for a 15 day specialized course.
Lu Xiao, a professor in charge of the program, told China Daily that the tuition is not unreasonably expensive.
He denied the university is making a big profit from it. He said, ‘It only covers accommodations and the travel costs of our Italian professor and textbooks.
‘We are going to reveal to the students the secrets they need to understand to succeed in China’s rapidly booming luxury industry.’
Lu Xiao said there is a growing demand for luxury brands in China, but the industry is desperately short of qualified professionals, from CEOs to retail sales staff. Most big brands hire their senior managers from Singapore or Hong Kong.
He said, ‘Most of them speak Chinese and can help the brands to establish their business in the Chinese mainland. But with meager knowledge of the mainland market, they face challenges in further developing their market share. And we are going to tell them how to do it.’
Lu said they are also hoping to teach Chinese professionals how to explore the international market. He said he is confident that the program will draw enough recruits.
Zhang Chunming, a professor at the university, said the university first opened the course on luxury management to its MBA and EMBA students in 2005. It was so popular that 300 students applied for the course — which could only accommodate 58 students.
This current course will also be a sell out.
Fecilia Deng, the representative of Cartier in Shanghai, said the industry, which started to boom only in the past decade, lacks qualified professionals, but doubts 15 days training will be enough. True. But it is a start.
Source: English People’s Daily Online