[photopress:IT_car_site.jpg,full,alignright]Australian telecom giant Telstra has acquired 55% of Chinese online advertising companies Norstar Media and Autohome/PCPop. No financial details were given.
Norstar operates the popular auto site Che168.com and digital device site IT168.com while Autohome/PCPop, runs auto site Autohome.com.cn (illustrated above) and digital device site PCPop.com.
[photopress:IT_sol_trujillo.jpg,full,alignleft] The controversial head of Telstra, Sol Trujillo, seen here, said the company now owns majority interests in three of the leading Chinese companies in the three key online advertising industry segments: real estate, automobiles and digital devices.
All four of the websites just acquired by Telstra are consumer-focused. They generate revenue primarily through online display advertising and product listing fees.
In 2006, Telstra bought 51% of SouFun.com.
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