China Economic ReviewAlthough information about China’s market is becoming more freely available, a growing number of foreign companies are requiring more detailed research to aid the planning of their long-term sales and marketing strategies. Market research companies are now stepping in to fill the gap.
The Tumen River Development Programme has very great ambitions. It hopes to create a sophisticated economic zone and Asian gateway for global trade, on the borders of China, Russia and North Korea. But the finances needed to propel this coming together of unlikely partners, are such that many feel that the proposal is doomed from the start.
Shanghai Volkswagen is China’s largest and most successful car manufacturer and one of the country’s top joint ventures. We talk to Dr. Bernd Farny, the company’s technical executive director.
The Leading Hotels of the World Group, headquartered in New York, is an organisation of some 270 city and resort hotel properties spread over 56 countries. In return for a fee, the member hotels gain access to an established marketing and promotions network.
Securing export finance for China is not as easy as you might think for such a rapidly growing economy. We report from the US, on some of the obstacles that face exporters.