The most successful product designs in China allow consumers to stand out while fitting in, says JWT’s North Asia CEO
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Category: Consumer
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Repositioning retail
From shopping malls to smart casual, some in China’s retail sector are seeing the merits of differentiation
Taobao, China’s largest online retail shopping destination, has released figures which show that e-commerce has reached a level of penetration where it is dealing with the wide-ranging daily needs of consumers in China. To put this into perspective compare with other countries. When online shopping started in Australia, it was very much the exception not […]
More and more, Chinese companies are realizing that the brand is everything. From Lenovo’s once-storied 2005 purchase of IBM’s PC line to the more recent bid by Sichuan Tengzhong to acquire Hummer, Chinese enterprises have sought to bolster their brands with a little foreign pedigree. In the hopes of scoring an ace, sportswear manufacturer Anta […]
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Gome nose-dives
Gome Electrical Appliances, whose billionaire founder is being detained for alleged share manipulation, said first-half profit fell 50%. Probable cause was the avoidance of big ticket items by cautious Chinese consumers. Gome said in a statement to Hong Kong’s stock exchange that net income in the six months to June fell to RMB580 million ($85 […]