Forget talk of a global downturn going local: China’s consumers are alive and well
Category: Consumer
One’s first impression upon visiting a Chinese Ikea outlet is of the crowd: Examining the model kitchens, taking measurements of couches, lining up for Swedish meatballs at the cafeteria. But Paul French, chief China representative of market research firm Access Asia and a regular contributor to CHINA ECONOMIC REVIEW, believes the real story is at […]
China’s consumers may be increasingly liberal in their spending habits, but that has not always translated into success for retailers. Many are dragged into cut-price competition and few are able to truly differentiate themselves. Nowhere is that more true than the consumer electronics retail segment – despite this being ranked as the category most Chinese […]
Foreign and domestic clothing brands are vying for the affections of China’s consumer classes
It’s hard to imagine a better moment for guerrilla marketing. At the opening ceremony for this summer’s Olympics in Beijing, Li Ning, founder of China’s leading sportswear firm of the same name, flew through the air to bring the Olympic torch to light. Investors took note and Li Ning – which was not an official […]