Rainbow stationdeal that will allow Publicitas to run everything from programming to advertising for Ningxia Satellite Television gives the Swiss media giant access to two of China’s wealthiest markets – Beijing and Shanghai.
Category: Business
Exploiting sports brands
Already the world’s biggest production base for sporting footwear and apparel, China presents a vast opportunity in sporting goods and brand exploitation, according to a report published by SportBusiness Group.
China tightens legislation
Foreign investors in China cannot afford to take a lax approach towards compliance with environmental legislation. The law is becoming much more comprehensive and is applied stringently to international firms.
Fiat motors ahead
Fiat’s two automotive joint ventures in Nanjing are among the most highly valued overseas investments in the former Chinese capital and they play an important role in attracting other foreign companies.
Angst-free art scene
Nanjing has become a thriving base for a clutch of modern artists, drawn by the city’s relaxed atmosphere and its cultural and historical roots.