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With Beijing fast becoming more sophisticated on its transfer pricing enforcement, multinationals should add China to their list of countries that require careful and constant monitoring in relation to this issue. With China now a full member of the World Trade Organisation (WTO), foreign investors will undoubtedly play a more active role in the Chinese […]

BMW, one of Audi’s main competitors, sold 5,742 units in China and Hong Kong last year, a rise of 51 per cent on 2000. Most of that growth was on the mainland, where it hopes to set up a production centre and expand its dealer network. McCann expects the luxury car market to grow in […]

“We thought if we just bring the Audi A-6 here it would confuse the market,” says Hirschfeld. This was a misperception that was corrected following customer clinics and market research. Audi found that Chinese consumers were fast becoming just as sophisticated as those in the West, and that they “wanted to be treated equally with […]

Helped by an intensive marketing campaign, the German automaker Audi has shed its image as a supplier of sedans for China’s senior leaders to become the premium domestic car for successful individuals. Three Audi models stand in a courtyard in Xintiandi, one of Shanghai’s trendiest shopping areas and nightspots. Their hazard lights flash seductively as […]

Israel has agreed to pay China US$350m to compensate for the cancelled sale of a Phalcon airborne radar system to China, said Israel’s Yedioth Ahronoth newspaper. The deal was scrapped in July 200 under pressure from the US because of its concern that the sale could give the mainland an edge in any military conflict […]