Foreign investors in China cannot afford to take a lax approach towards compliance with environmental legislation. The law is becoming much more comprehensive and is applied stringently to international firms.
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Exploiting sports brands
Already the world’s biggest production base for sporting footwear and apparel, China presents a vast opportunity in sporting goods and brand exploitation, according to a report published by SportBusiness Group.
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Rainbow station
Rainbow stationdeal that will allow Publicitas to run everything from programming to advertising for Ningxia Satellite Television gives the Swiss media giant access to two of China’s wealthiest markets – Beijing and Shanghai.
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The Olympic bonanza
Contracts will soon be awarded for projects related to the 2008 Beijing Olympics and foreign consulting and construction companies are keen to get a piece of the action.
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Battle for brand loyalty
Despite growing dominance by Chinese companies in many product categories, Western brands still have an advantage, says Tom Doctoroff. Few experts question the inevitability of China’s emergence as a major economic power. Over recent years, the mainland has crawled up the value chain in many industries, powered by the combination of sheer scale, cheap labour […]