[photopress:Wu_Jianmin.jpg,full,alignright]Chinese communication experts convened at a forum in Beijing to discuss ways of improving the reporting of domestic affairs for an international audience. Note that, in part, this was the initiative of the Duke University’s Fuqua School of Business.
Wu Jianmin, president of the Foreign Affairs College and former Chinese Ambassador to France and seen here, said:
‘The Chinese should develop more efficient ways of communicating with the outside world. An acclaimed foreign expert on China once told me China’s distorted image would be the largest obstacle for its further development. Sometimes, even when information is reported objectively, it can still send the wrong signals.’
Experts believe Chinese media are facing tough challenges in communicating with overseas audiences.
Ma Shengrong, vice president of Xinhua News Agency, said, ‘The most difficult thing is that the most talented professionals are gravitating towards higher-paid jobs. The voices of the Chinese media are still weak on the world stage due to various factors, including the difficulty of translating some Chinese values and phrases into English.’
The two-day First Global Journalism and Communication Conference was held last weeked. It was sponsored by Tsinghua University, Duke University in the United States and Shanghai-based Dragon TV to mark the 20th anniversary of China’s first English TV program. Duke University is connected to China in a major way through the Duke Fuqua School of Business.