The Financial Times reports the amount of tobacco sold in China fell last year for the first time in more than 20 years, as a government health drive and rise in excise taxes began to take effect. China has long bucked the trend of falling tobacco volumes: in the past ten years, while worldwide sales have dropped 2%, the amount of tobacco sold in China has increased 21% to 2.5tn cigarettes a year. But after rising 2.4% in 2014, Chinese tobacco consumption dropped 2.4% last year, the first fall since 1995, according to data from Euromonitor. This is equivalent to a drop of about 60bn cigarettes.
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