More than 30 mainland-listed consumer goods and tourism companies have rolled out offers to shareholders ranging from substantial discounts to complimentary tickets to attractions they manage, reports the South China Morning Post. This is aimed at stimulating sales amid slowing consumption and mounting economic challenges.
Among those pushing the initiative was packaged food maker Zhengzhou Qianweiyangchu Food, which announced on Monday that investors holding at least 100 shares were entitled to RMB 200 ($28.31) worth of products. This followed Emei Shan Tourism’s proposal to grant free admission and consumption discounts on Emei Mountain in southwest Sichuan province to individuals who owned at least 500 shares.
The market appeared to welcome the offers. On Shenzhen’s stock exchange, Emei Shan Tourism rose as much as 20% and Qianweiyangchu rose 8.75%, before gains narrowed on Wednesday.