Chinese electric vehicle (EV) producer Geely Auto said it is betting on longer-range and faster-charging technologies, rather than price cuts, to consolidate its leading position in the world’s largest car market, reports the South China Morning Post.
Jerry Gan Jiayue, CEO of the firm’s car subsidiary, pledged that the carmaker, as a bellwether player, would “oppose involution”, while staying committed to driving the growth of China’s automobile sector. “We promise to compete in the market based on technology, quality, brand, service and corporate ethics,” Gan said. “Our priority will be doing things that are truly valuable to the customers, the industry and society.”
Gan said Geely would enable its Xingyuan EV to drive longer distances on a single charge via a new 800-volt ultra-fast charging system, a feature that the company hoped would allay lingering concerns about driving range and attract new buyers.