China Economic Review
Charting China’s changing economic terrain · Since 1990

Ford gains ground on China rivals

April 4, 2014

Ford Motor (F.NYSE) is gaining ground on its rivals in China, thanks to an astute decision to sell more sport-utility vehicles in the country, The Wall Street Journal reported. The American carmaker’s sales of SUVs have largely driven Ford’s push towards becoming a big player in China’s auto market. Ford’s sales surged more than 50% last year. The company said it decided to field more SUVs after watching other markets, where consumers graduated to SUVs from sedans. Ford plans to invest US$11 billion in China by 2016 to boost capacity to roughly 5 million vehicles a year.

Discover more from China Economic Review

Subscribe now to keep reading and get access to the full archive.

Continue reading