More foreign companies have rolled out instant delivery services exclusively for China or upgraded to more comprehensive offerings in the country, reports the South China Morning Post. This comes as they vie to stand out in the highly digitalized market and cater to consumers’ strong demand for instant services.
Multinationals offering instant delivery now include Swedish furniture retailer Ikea, German tyre manufacturer Continental, US warehouse-style retailer Sam’s Club and German discount supermarket chain Aldi Nord.
“China leads the world in internet penetration and boasts a well-developed digital infrastructure,” said Fu Yifu, a special researcher at Su Merchants Bank based in Nanjing, in China’s eastern Jiangsu province. “In China’s highly competitive market, providing instant retail services can help foreign brands to drive sales growth more effectively.”