[photopress:MICE_brochure_launch.gif,full,alignright]The MICE market (meetings, incentives, conferences and exhibitions) has become increasingly important to the business of China’s hotels and the tourist destination of Sanya Bay on Hainan Island has been active in tapping into this market.
Several hotels and resorts on the island have joined up with the Sanya Tourism Development Administration to launch a new MICE brochure to show the island’s facilities and to compete with other destinations. The nine resorts are:
Hilton Sanya Resort & Spa
Crowne Plaza Sanya
HNA Resort Sanya
Holiday Inn Sanya Bay Resort
Horizon Resort & Spa
Resort Intime
Yalong Bay Mangrove Tree Resort
Sanya Marriott Resort & Spa
Sheraton Sanya Resort
Dirk de Cuyper, General Manager of Hilton Sanya Resort & Spa, said, ‘It is the strategy of resorts in Sanya to assist event planners and companies to ensure their events deliver their objectives as well as provide a memorable tropical experience … Sanya is a hot spot for meetings and events of all different shapes and sizes’.
Source: PR Hilton Sanya Resort & Spa