Hilton Hotels is expanding its hotel network in Asia despite the downturn. It plans to double its presence in the region over the next three years.
Despite the tough economic climate, Hilton said it is planning for the longterm and sees India and China as markets with high growth potential.
With 53 hotels under its brand in Asia, the hotel operator is hoping to double its properties by 2012. So it is targeting to open 58 new hotels in China and India.
Channel News Asia reported htat Hilton sees the economic fundamentals of the two countries staying strong
in the long term and the two markets present great growth potential.
Hilton plans to push its full service business and mid-price brands into these two markets as demand for these rooms are well supported by domestic demand.
Martin Rinck, area president, Asia Pacific, Hilton Hotels, said that with the global slowdown hitting the hotel sector, industry players have seen traveler numbers dwindle and Hilton said the game will no longer be about raising traveler numbers, but getting the largest slice of a smaller pie.
Mr Rinck added: ‘It’s fair to say that 2009 is definitely a more challenging trading environment than 2008. It’s all about securing your fair share or above your fair share of a market that is declining to stay competitive.’
Hilton said it expects Asia to be the first region to recover from the downturn, and it intends to have the rooms in place to ride the wave.