Home Inns & Hotels Management is to launch a new hotel brand, Heyi, in a bid to make inroads into the medium- and high-end business hotel sector and lift up operating profits efficiently, Sun Jian, chief executive officer of the Chinese economy hotel chain operator, disclosed on October 26.
The first Heyi-branded hotel, located in Shanghai, will be in service in December 2008. Different from economy hotels, the new outlet will mainly serve medium- and high-end businessmen.
Source: Trading Markets