[photopress:hotels_home_inns_1_2_3_4_5.jpg,full,alignright]Home Inns & Hotels Management’ trademark, ‘Home Inns,’ has been granted official status as a ‘well-known trademark’ in China by the Chinese State Administration for Industry and Commerce (SAIC).
Home Inns becomes one of the earliest Chinese hotel companies and the first Chinese economy hotel chain to obtain a ‘well-known trademark’ status, marking a significant achievement for Home Inns and further enhancing the brand’s reputation.
Since its inception, Home Inns has focused on branding and the protection of its intellectual property. After its launch, the Company legally registered the ‘Home Inns’ trademark. However, given the rapid expansion of the industry and its popular brand and product, Home Inns faced trademark infringements which threatened to negatively impact the brand’s image.
The ‘well-known trademark’ certification is an opportunity for Home Inns to further strengthen the protection of its business and branding reputation.
Currently, the Home Inns hotel chain consists of over 400 economy hotels, including hotels under development, in over 90 major business cities in China
Source: Earth Times