[photopress:students.jpg,full,alignright]University graduates are not regarding IT with the favor that they have in past years. This year big dotcoms have been sending out regional presidents and chief executive officers to campuses in a bid to recruit new university graduates. In truth, sending out the heavies in order to attract new recruits was never a good idea. No one ever joined the army because a general told him that it offered excellent prospects of advancement.
As with the army so it is with IT. A survey by a top headhunting group has shown this executive-level promotion has won little favor among the graduates, who are keener on a job with a clear definition of tasks and even clearer definition of present and near future rewards.
Big names such as Kaifu Lee, president of Google China, Zhang Yaqin, vice president of Microsoft, and Chen Tianqiao, CEO of the Nasdaq-listed Shanda Interactive Entertainment tried to woo first-time job seekers at local universities like Fudan and Jiao Tong. It did not work very well. ChinaHR surveyed 218 local university graduates — nearly 60 percent of them science majors — about their attitudes toward campus recruitment activities. More than 60% of respondents said that they didn’t care about the celebrities at all.
Wendy Zhao, a student at Jiao Tong University, said, ‘Some companies are just making use of their bosses’ celebrity effect to build up their brand image among us. But what we want are not shows; we want offers.’
The survey reported that 40% of students considered individual attention in handling job queries to be the most important factor in campus recruitment.
Source: Shanghai Daily
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