An advertising auction for prime-time slots on CCTV in 2003 raised Yn3.31bn, an increase of 26 per cent on the 2002 amount. The main bidders were manufacturers of drinks, pharmaceuticals, mobile telephones, food, household appliances and health products. CCTV accounted for 40 per cent of China’s advertising revenue in the first half of 2002 and 33 per cent of the total television audience.
Mergers and acquisitions that would give a foreign firm a market share of more than 25 per cent in a Chinese company would be subject to special scrutiny under rules now being drafted, South China Morning Post said.
The number of mobile phone users in China rose 2.8 per cent from September to October, to 195.8m, according to the Ministry of Information Industry.
A pharmaceutical industry conference held in Shanghai was told that China, currently the seventh largest drug market in the world, would become the fifth largest by 2010. With China’s ageing population, the demand for drugs is set to increase every year, increasing pharmaceutical sales from US$6.8bn in 2000 to US$14bn by 2005 and US$24bn by 2010.