Fast-food giant McDonald's has pulled a television ad in China that some viewers considered offensive, state media reported, citing local news reports. In the ad, a Chinese man is shown kneeling, begging for a discount from an electronics salesman who refuses because his coupon has expired. Then the ad says people don't have to beg to take advantage of a McDonald's promotion. Viewers said the ad depicted Chinese people as poor and lacking in dignity. About six months ago, US sports shoemaker Nike pulled an advertisement that some Chinese viewers found insulting.