[photopress:baiduadvertisementmsn.jpg,full,alignright]Baidu is the popular Chinese search engine and it is going to partner with Microsoft by paying to have its listings appear on MSN and LiveSearch. Under the terms of this agreement, Baidu’s paid search listings will appear on the search results pages of the Chinese versions of Microsoft sites such as MSN and Live Search. This is expected to go into effect later this month.
Baidu, according to Web traffic-ranking site Alexa, is also the fourth-most-visited site in the world although such figures should always be looked at carefully. Alexa is notoriously inexact with figures. Safer to say Baidu is in the top ten.
Amazingly, Google once had shares in Baidu, about 2%. But it got rid of the holding. There is no way that Microsoft would have joined the party if Goole had been involved in the action.
When Google sold its small share back in July flack Debbie Frost said, ‘We have disposed of our modest investment in Baidu. It has always been our goal to grow our own successful business in China, and we are very focused on that.’
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