Shanghai Media & Entertainment Group launched China's third movie-focused television channel. The channel, Oriental Movie Channel (OMC), provides viewers with six programs daily. OMC features Chinese and foreign films and some foreign television series. OMC said it has plans to boost its schedule to 10 programs daily.
OMC follows Chinese Central Television 6, launched 10 years ago, and Shanxi province's Western Movie Channel, launched in December 2003. OMC said that it intends to purchase around RMB 70 million (US$8.4 million) in content each year and is hoping to sell RMB 500 million (US$60.4 million) in advertising over the next three years.