Nielsen Media Research is to expand its ratings coverage of China's television market over the
next two years, in response to growing demand from its clients for audience measurement
information. The US media group currently offers television ratings for 11 mainland cities
but this will increase to more than 100 CitieS by 2005. By then, it will record the viewing
patterns of 2l,000 house-holds. by means of manual diaries and computerised
tracking.
Nielsen said China was likely to overtake Japan to become the world's second
largest advertising market by 2010.