Categories
Economics & Trade Old Content

Quality key to China outbound travel

[photopress:air_china_travelers.jpg,full,alignright]For outbound travel from China tackling unethical business practices is a top priority. This is true for the China National Tourism Administration (CNTA), as well as for anyone who wants to effectively compete for the emerging China mega-market.

CNTA has set up a web page for consumers to register their complaints.

Nearly 900 complaints about outbound tours were logged in 2006 (78% more than 2005), and from January-June this year, Chinese travelers had logged 466 complaints.

Complaints were about shopping tours, quality standards, hidden costs, accommodation standards, shortcuts in tour programs, and surcharges for younger or older tour members.

Kate Chang of PATA said, ‘Given the growth in the number of outbound trips taken by Chinese travellers the number of complaints seems very small. However, according to Chinese culture, people do not like to complain unless it is a big deal to them.’

For destinations competing for Chinese travelers, reputation based on honesty, quality and value will be a critical factor for success. There is a very full report which you can get by clicking on Travel Daily News.
Source: Travel Daily News

Leave a Reply

Discover more from China Economic Review

Subscribe now to keep reading and get access to the full archive.

Continue reading