More than 87 million shoppers bought goods online in China this year, up from 63 million last year, an increase of 38.9% year-on-year, state media reported, citing a report by the China Internet Network Information Center. Shoppers were typically students or white collar workers between the ages of 18 and 30 with a monthly income between US$146 and US$439. The majority of the shoppers are women and most purchases were clothing or household goods. Consumers made US$17.5 billion worth of online purchases in the first half of the year, 89% of which were on consumer-to-consumer sites such as Taobao.com.
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