Tencent is preparing to roll out smash-hit Honour of Kings to the US and Western Europe from as early as September, introducing its single most profitable mobile game to millions of new players beyond China, sources told Bloomberg. China’s largest internet media company is accelerating the global rollout of the blockbuster title to diversify its revenue base, the sources said. The company, best known for its WeChat messaging service, aims to build on the success of a title that may account for a majority of its smartphone gaming revenue this year. Tencent may also be trying to create a truly global title to stand beside foreign acquisitions League of Legends and Clash of Clans. The self-developed Honour of Kings, in which players hack and slash their way through battle arenas, has been gradually introduced to select markets beyond China, such as Turkey and Thailand. Now it also will launch in the US, France, Italy, Spain and Germany.
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