American fast fashion retailer Forever 21 is making its third tilt at the China market, with plans to open a physical store in the country later this month. The brand said on social media platform WeChat that it would open a store “in June” at Jingjiang Impression City shopping center in Taizhou, a third-tier city in the eastern province of Jiangsu, which neighbours Shanghai, reports Reuters.
Chinese online mapping apps show that a Forever 21 store is under construction at the shopping centre.
The youth-focused, fast fashion retailer quietly re-entered the Chinese market last August, at first selling exclusively online via platforms such as Vipshop and Pinduoduo and later opening a store on Alibaba’s Tmall marketplace.
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