Xiaomi enters Western European market

Smartphone maker Xiaomi has entered Western Europe with the launch of its products in Spain, extending its worldwide footprint as global sales rapidly approach the level of domestic ones. The Spanish debut brings Xiaomi’s global reach to nearly 40 countries, as the company tries to extend a nascent comeback following its early rapid rise, which was followed by an equally sharp decline due to issues with its products and sales networks, according to Caixin. Xiaomi said it will distribute its products in Spain by partnering with electronics distributor Ingram Micro and AliExpress, an offshore unit of e-commerce giant Alibaba. It will also distribute locally through global e-commerce giant Amazon, as well as European brick-and-mortar retailers Carrefour and MediaMarkt. Xiaomi also announced the opening in Madrid of two new additions to its growing network of authorized stores that can sell and service its products, according to an announcement issued in Spain on Tuesday.