Xinhua, China’s state news agency, launched a global 24-hour English-language TV news network on Thursday, the Financial Times reported. CNC World can be watched in Asia over satellite this week and is set to broadcast around the world from next month. The company also aims to get CNC World on cable channels in Western countries including the US and the UK in early October. The network launch is being seen as a way for China to promote its own voice and redress perceived misrepresentation of the country by international media. While Chinese media typically must be fully state-owned, CNC is 51% owned by Xinhua but also has private investors, including Gree – a private Chinese home appliances maker. CNC said its initial investment would amount to about US$294 million, but it could rise up to US$737 million with other potential ventures, including building a cable network in Africa with China’s state-owned telecom companies.