Geely-owned Chinese EV manufacturer Zeekr began selling cars in Germany on Monday with three models priced from €37,990 ($44,065), reports Reuters. Chinese automakers are expanding in Europe, betting on their competitive pricing and advanced technology to break into a market traditionally dominated by European and American brands, amid a global shift towards electric vehicles.
Zeekr is focusing on premium retail customers, as well as medium-sized fleets, operators of extensive corporate fleets, and broadly positioned car rental companies, Zeekr’s Europe CEO Lothar Schupet told Elektroauto-News.
“The demand is enormous. There are several DAX companies and large leasing companies waiting for our electric cars,” he said, citing partnerships with BNP Paribas and Arval for corporate offers.