In 2009, China’s tourism industry showed the following characteristics: inbound tourism declined; outbound tourism grew with Taiwan travel as the highlight; and domestic tourism grew greatly due to policies to stimulate domestic demand, showing a revenue growth of 15%.
2010 Tourism Green Paper
According to the Tourism Green Paper for 2010 , the two major factors that affected the global tourism development in 2009 were, the financial crisis and the H1N1 swine flu scare.
Regarding the outlook of 2010, the general report predicts that China’s tourism industry will enjoy greater growth because of the improvement in the external environment and the adjustment of tourism policies.
China.org.cn reported that the paper said in general the domestic, outbound and inbound tourism sectors will all grow; new business models such as cruises, timeshare, and exhibitions and conventions will see more rapid development; the formulation of a tourism basic law will progress; and the reform of tourism administration mechanisms will also accelerate.