China has had about 40 million people who frequently play online games through major portals, with an average annual spending of each player at RMB400 ($58.8).
Zhou Mingquan, dean of the Information Technology School at Beijing Normal University, said at an international online game symposium, the Chinese online game players will continute to increase in years to come and average expenditure on online games and related services is also increasing.
Zhou Mingquan said, ‘The two statistics showed that the Chinese market for online games are rosy.’
However, Zhou said, key information technologies which support online game development and marketing strategies for boosting such games were quite insufficient.
Zhou particularly advised Chinese information technology companies and online game developers to cooperate with nationwide research entities to form an industry chain as soon as possible.
Source: China View
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