Walt Disney Co has opened the gates to its first theme park in China, prompting a rush from thousands of gathered Mickey Mouse enthusiasts to be the first to storm Treasure Cove, ride the Roaring Rapids or visit Disney’s tallest castle. Disney’s largest overseas investment at $5.5 billion, the park is a bet on China’s middle class and booming domestic tourism. The U.S. firm hopes it will offset an otherwise lackluster international theme park business, better known for cash-burning sites such as Euro Disney. Reuters reports Chief executive Bob Iger and Chinese Vice Premier Wang Yang read out letters of support from Barack Obama and President Xi Jinping at ribbon cutting ceremony on Thursday.
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