[photopress:Hotel_gilles_pellison.jpg,full,alignright]The new name is Pullman. Accor is positioning Pullman as an upscale hotel somewhere between the first-class hotel Sofitel and Novotel. Think of Pullman as being designed for the upmarket business traveler and you have it about right.
Gilles Pelisson, CEO of Accor and seen here, said ‘The idea of Pullman is to fill a position in the five-star sector that is left by moving Sofitel higher in the market. We are raising the Sofitel brand’s standards to what is called upper-upscale in Europe, and Pullman will fit into the five-star sector under Sofitel and ahead of Novotel.’
In China the Pullman brand will expand rapidly this year and there should be about 40 hotels in operation in the Asian region by 2010.
Pullman tries to differentiate itself from rivals with technology like broadband access and a television set with built-in information systems. Which, in truth, does not seem that unique. But the customer also gets a personal manager to take care of any problem right around the clock.
Source: Hotel and Motel Management