Accor plans to double China hotel footprint by 2031

Accor SA plans to double its Greater China hotel network to 1,600 properties by 2031, reports Caixin. The move sees the group making the region a core growth engine.

Greater China is already one of Accor’s largest development markets. The Paris-based group operates 829 hotels across 17 brands in the region and has another 506 in the pipeline, Greater China Chief Executive Gary Rosen said at a briefing at Shanghai’s Peace Hotel.

The push reflects a broader bet that China will remain central to global travel demand, even as international hotel chains face intense competition from domestic operators. Chief Executive Sébastien Bazin said China and the United States are the two major markets where Accor does not hold a leading position. In China, local groups such as H World Group and Jin Jiang International Holdings dominate the sector.