[photopress:Air_China.jpg,full,alignright]OK, it snuck in at 461 but it is still made it in the new rankings compiled by World Brand – led by Nobel Laureate for economics Robert Mundell – which makes this annual list of what it calls the Most Influential Brands. This was a first time for Air China and a significant indication of Air China’s moves in the world of aviation. The results work from three critical index: market share, brand loyalty and global leadership.
Li Jiaxing, Chairman of Air China, said, ‘Air China is proud to receive this recognition. We hope the ranking reflects passengers’ enthusiasm for our service, for our global network to and from China, and for the stability of the airline, which has earned a consistent profit over the past six years.’
Air China has been designated as the sole air carrier partner of 2008 Beijing Olympic Games, Air China will be responsible for air transport for Beijing Olympic Games and Handicapped Games. And at the end of 2007 Air China will join the world biggest airline alliance – Star Alliance.
If you are curious what comes top of the list it is Coca-Cola, Microsoft second and Google third. What is fascinating is that Haier – yes it is a Chinese company – came in 83rd. (If you did not know The Haier Group was founded in 1984 with headquarters in Qingdao, Shandong Province, PRC. In 1984, Haier produced only a single model of refrigerator, today it is one of the world’s leading white goods home appliance manufacturers. That from its site.)
The country with the most companies in the list was, indeed, China.
Source: Houston Chronicle