Alibaba, the Chinese e-commerce group, is overhauling the business model of its fast-growing subsidiary, AliExpress, in a bid to offer a full international service able to challenge Amazon, said the Financial Times.
Trudy Dai, the president of Alibaba’s wholesale marketplaces division, said that AliExpress — an e-commerce business that sells goods from Chinese retailers to customers in more than 150 countries — is making changes to enable retailers from other countries to also sell products on its platform around the world.
To launch the new initiative, AliExpress has for the first time opened its platform to vendors overseas, allowing small and medium-sized businesses in Russia, Turkey, Italy and Spain to register and sell their products to other countries in the AliExpress network, Alibaba executives said.