Caixin reports Chinese e-commerce giant Alibaba Group announced a 12-year partnership Thursday with the International Olympic Committee to provide cloud and e-commerce services to the next six Olympic Games. Under the agreement running through 2028, Alibaba joins 12 other multinationals such as Coca-Cola and McDonald’s as global Olympic sponsors, according to a joint announcement made on the sidelines of the World Economic Forum in Davos, Switzerland. No financial details were provided. Alibaba will also become a founding partner of the Olympic Channel, an Internet television service operated by the IOC. According to Thomas Bach, president of the IOC, Alibaba will provide cloud computing infrastructure and cloud services to the Olympic Games, including supporting big-data analytics. It will also create a global e-commerce platform for official merchandise, as well as develop and customize the Olympic Channel for a Chinese audience.
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