Alibaba Group has clinched a deal with US e-commerce company ShopRunner, promising to help the rival of US market leader Amazon (AMZN.NASDAQ) tap the Chinese market, Reuters reported. ShopRunner, whose partners include Neiman Marcus and Nine West, will use Alibaba’s domestic logistics infrastructure to launch in China later this year, ShopRunner Chief Strategy Officer Fiona Dias told Reuters on Wednesday. The move would offer a new way for US retailers to tap the world’s second largest economy, where many have stumbled in the past. It also allows Alibaba to cater to booming Chinese demand for authentic American products.
You must log in to post a comment.
Yes, I would like to receive emails from China Economic Review. (You can unsubscribe anytime)
Copyright © 2018 SinoMedia Group Limited All rights reserved