Alibaba Group Holding’s international online shopping platform, AliExpress, will provide fresh subsidies to entice more Chinese brands and merchants to sell overseas, as the e-commerce giant moves to fend off growing competition from PDD Holdings’ Temu and fast-fashion retailer Shein, reports the South China Morning Post.
The campaign called “10 billion yuan of subsidies”—a typical mainland marketing phrase used to tout large online allotments—will be given to an initial batch of 1,000 Chinese brands and merchants, including those who have already opened a store on Alibaba’s domestic retail platform Tmall, according to an AliExpress statement on Monday. AliExpress did not provide the exact amount of subsidies.
Chinese brands and merchants who register under the campaign will also be able to sell their goods on Alibaba’s other international e-commerce channels including Lazada in Southeast Asia, Miravia in Spain, Trendyol in Turkey and Daraz in South Asia, according to AliExpress.