Apple’s brand is gaining popularity once more in China after several years of decline, a survey by the Financial Times‘ research unit suggests. The launch of the iPhone X may convince more Chinese consumers to pay more for smartphones.
The US company remained the second most popular smartphone brand among Chinese consumers behind Huawei in the survey, but its popularity saw a slight uptick. The FT attributed this to the launch of the company’s newest iPhone model in late 2017.
Apple had mixed fortunes last year. Though the company is expected to announce record quarterly profits on Thursday, Apple shares fell this week following a Nikkei report that the company has been forced to cut production by half this quarter due to disappointing end-of-year sales, including in China.
Despite this, the FT has found that Apple’s core fan base in China remains intensely loyal to the company. More than three-quarters of iPhone users said their next smartphone would also be an Apple product.