In late August, Apple and China Unicom announced they had reached a multi-year deal to launch the widely popular iPhone in the world’s largest mobile market later this year.
For a company with a tiny market share in Asia, Apple has an outsized reputation.
Apple’s focus remains on its core US market, and also on Europe. In the second quarter of the year, Apple shipped 53% of its Macintosh computers to the US, 24% to Western Europe and 14% to Asia.
While the company’s iconic iPod is popular in Asia, Apple’s iTunes store remains out of the reach of most Asian consumers.
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