US tech giant Apple was the fourth-largest smartphone brand in China last year after sales fell almost 20% in the last quarter, Caixin reports.
Last year China’s overall smartphone market fell 10.5%, including a 9.7% year-on-year drop in the fourth quarter, but Apple’s weak performance will still worry investors. The California-based company shipped just 11.8 million units to China in the three months through December, a 19.9% contraction from the year before, according to research firm IDC. It now holds 11.5% market share, behind homegrown competitors Huawei, Oppo and Vivo.
Xiaomi, once the poster child of Chinese-made affordable smartphones, suffered even more than Apple, with sales falling more than 30%. The company is now the fifth-largest smartphone player behind Apple.