Adelaide-based startup WhatWine has launched a free English and Chinese iPhone small program – an app – and website targeting China’s emerging wine drinkers.
The company provides wine reviews to help consumers select medal-winning Australian wines. It said all wines featured have been tasted and rated by an independent judging panel made up of leading winemakers, sommeliers and industry experts from Australia and China.
Christina Twelftree, director of WhatWine, said, "China has 800 million mobile phone users and an online population of 400 million, the world’s largest for both categories, which is why we are launching the website and mobile phone app in tandem."
Australian wine exports to China doubled to 46 million liters in the year ending June 2010, making China Australia’s fourth-largest wine buyer after the US, the UK and Canada.
International Business Times reports France has a 44% market share compared with Australia’s 21% share.