Search engine Baidu.com announced Tuesday that is was entering into an Internet venture with MTV to distribute music videos in China, AFP reported. The partnership is set to give MTV valuable exposure in the China market given that the regulators place heavy restrictions on foreign content permitted on domestic television. Baidu will begin offering 15,000 online videos of MTV programs such as Pimp My Ride, as well as content from Nickelodeon, the children's network from the same family as MTV. Users will be charged for access to some videos while others will be free. The two companies will share revenues. For Baidu, the arrangement allows it to diversify its services by moving into the entertainment sector. MTV has also reached a deal with mobile operator China Unicom to provide products such as ringtones. It already has a similar agreement with China Mobile.